Founded in 1995, life-long friends Jeff Solorio and John Juniper are the driving forces behind DITA’s celebrated designs. DITA sunglasses and eyewear frames are an expression of beautiful, smart design and understated elegance.
What is Dita ?DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA's expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.
Now, what is so special about DITA frames?
We can say that DITA frames are made the way old-world watchmakers assemble the finest timepieces. Utilizing modern materials and shapes, Dita's designs distinguish themselves with quality, look and fit. Dita ‘MACH-ONE' is just an example of the brand's dedication to excellent design. All designs are handmade in Japan and use only the highest quality materials: titanium, 18k gold, white gold and the finest Japanese acetates.
Although you can't see the teams of designers, research and development, or the number of months it took to make a pair of DITA frames. But you will always feel its presence when you hold it in your hands. Which is why DITA's design and manufacturing standards are regarded as the benchmark by which all other luxury eyewear brands are judged. DITA has had the unique pleasure of serving the world's most discerning clientele, challenging the old guard, and forging singular relationships within culture, style, sport, and entertainment; affirming the brands' position as individual as the product it creates. Solely for those who seek the highest quality and dare to wear them, Dita will always remain an eyewear brand that is highly sought after.
Optika Optometrist is proud to be an authorized retailer for DITA.