Founded in 1995, life-long friends Jeff Solorio and John Juniper are the driving forces behind DITA’s celebrated designs. DITA sunglasses and eyewear frames are an expression of beautiful, smart design and understated elegance.
What is Dita ?
DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 20 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.
Now, what is so special about DITA frames?
We can say that DITA frames are made the way old-world watchmakers assemble the finest timepieces. Utilizing modern materials and shapes, Dita’s designs distinguish themselves with quality, look and fit. Dita ‘MACH-ONE’ is just an example of the brand’s dedication to excellent design. All designs are handmade in Japan and use only the highest quality materials: titanium, 18k gold, white gold and the finest Japanese acetates.