“We think the styles should be given the first priority, which have been lost by the priorities of materials and functionalities. The world-famous techniques of Japan to make optical frames are for making beautiful designs. We don’t stick too much to the fashion of short life but we pursue the styles, which are appreciated to be beautiful constantly by users in long periods.” – Toshiaki Yamagishi, founder of Yellows Plus
Produced since 2003 in a tiny family factory in Fukui, Japan, Yellows Plus give a contemporary twist to classic shapes through the superior technical refinement of materials used. Designed and hand made in Japan, Yellows Plus uses the purist titanium and the best acetate material available in the industry. The Japanese are always the best at sourcing, milling, refining and working on titanium and acetate material.
The design of Yellows Plus frames is meticulous in detail, fit and comfort. As most of Yellows Plus frames are acetate material, special bridge fittings are designed which saw it to fit the most challenging of noses (well, Asian noses to be precise). This includes some of the fittings with titanium nose pads to give maximum comfort and fit to the wearer. All Yellows Plus frames are hand made from the beginning till the end. Every step in producing the eyewear carefully handled by an experienced worker. So if you are talking about quality, Yellows Plus has nothing that you can be doubted of. Aside from the Japanese quality assurance, all Yellows Plus frames are styled to last with their timeless design, as they don’t stick too much to the short-term fashion.
Yellows Plus also claims that their eyewear is “more Asian than ever” (says its creator), suggesting assertiveness and an accentuation of the Japanese style. I would like to put it in this way,